DuckDuckGo moves to block Google FLoC tracking cookie replacement

Google made a bold, unexpected, and curious promise of not creating new technology to replace the third-party tracking cookies it would soon be banning from Chrome and, consequently, the Web. That said, some have labeled Google’s new experiment precisely like that. While it advertises its Federated Learning of Cohorts or FLoC as a more privacy-respecting way for advertisers to gather …